@Dukestudents social media team

I joined the @DukeStudents team as an intern my freshman year, helping my editor source content from fellow students. Eventually, I began helping create stickers, make graphics, and promote the club. This club is a part of Duke communications, which required us to follow university content guidelines.

During my gap year, I became an editor for the team Twitter account. Aside from staying active and maintaining several content series, I began to meet with the team weekly (in addition to our monthly general body meetings). Each platform is responsible for a team of 5-10 interns comprised of other students. We maintained communication with them throughout the year and made sure to have at least one coffee chat per intern per semester.

I co-managed both the TikTok and Twitter accounts during my sophomore year, and transitioned to Instagram during my last two years of school. During this time, we coordinated several student takeovers, and created the club Linktree as well as our Instagram story highlights.

 

CUMULATIVE ANALYTICS

INSTAGRAM 2022-2024

32,000 to 42,000 followers

150+ pics in over 50 posts

160,300+ likes

1,300+ comments

150+ pictures

Over 50 posts

TIKTOK 2021-2022

2,000+ to 4,000+ followers

29,000+ to 117,400+ likes

100,000+ to 530,000+ views

250+ comments

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